Still trying to “make the case” for sustainability? Maybe it’s not a messaging problem—it’s a resistance system. A sharp, honest look at why good leaders keep repeating themselves and how to move forward with clarity.
Sustainability isn’t complex—it’s legacy + longevity. Can you be proud of it? Can you keep doing it? If not, it’s not sustainable. A candid take for senior leaders ready to lead with courage, not jargon.
